An SEO Guide to URL Parameter Handling

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URL parameters can be an SEO nightmare since combinations of parameters can create thousands upon thousands of URL variations out of the same piece of content. However, URL parameters certainly play a crucial role in a website’s user experience, so it’s important to understand how to use them in an best SEO institute in laxmi nagar -friendly way.

Check out our SEO guide to URL parameter handling to learn more about what URL parameters are, some of the SEO issues they can cause and some solutions and best practices.

What Exactly are URL Parameters?

Parameters are the part of a URL that follows a question mark. Also known as query strings or URL variables, URL parameters include a key and a value pair, which are separated by an equal sign. You can add multiple URL parameters to one web page by using an ampersand.

There are a number of use cases for parameters, including tracking, reordering, filtering, identifying, paginating, searching and translating. 

Which SEO Problems Do URL Parameters Cause?

So exactly which SEO issues do URL parameters cause? URL parameters cause a wide variety of issues, including:

  • Parameters create duplicate content
  • Parameters waste crawl budget
  • Parameters split page ranking signals
  • Parameters make URLs less clickable

1 – Parameters Create Duplicate Content:

URL parameters sometimes make no real change to the content of a page, meaning that a page URL with tracking tags or a session ID can actually be identical to the original. There can be multiple URLs with very similar content, and search engines treat each parameter-based URL as a new page, so when they see multiple super similar URLs, they treat them as multiple variations of the same page. Duplicate content is a huge SEO course institute in Laxmi Nagar, and these similar URLs can downgrade Google’s view of your overall website quality.

2 – Parameters Waste Crawl Budget:

Crawling redundant parameter pages wastes crawl budget, reduces your website’s ability to index SEO relevant pages and increases server load. Overly complex URLs with multiple parameters can cause issues for crawlers by creating high numbers of URLs that point to the same or similar content on your website. Google then has trouble fully indexing all of the content on the site or often consumes more bandwidth than necessary to complete the task.

3 – Parameters Split Page Ranking Signals:

If you have multiple versions of the same page content, links and social shares come in on different versions and dilute your ranking signals. This can confuse crawlers, which then become unsure which pages to the index for the search query. This means that multiple versions of the same page will likely rank lower in the search results, rather than one version moving to the top of the results.

4 – Parameters Make URLs Less Clickable:

Parameter URLs are often ugly or difficult to read, making them seem less trustworthy and unfortunately less likely to be clicked. The aesthetic nature of the URL itself impacts page performance. Click-through rate definitely influences rankings, and these URLs are often less clickable on social media or in emails when the full URL is displayed. Every tweet, like, share, email, link and mention matters for your website, and URL readability can definitely contribute to your brand engagement. 

Now that you know a bit more about some of the problems that URL parameters can cause, SEO training in Laxmi Nagar that you fully understand the extent of your parameter problem.

Assess the Scope of Your URL Parameter Problem

It’s important to know which parameters are used on your website, and chances are that your developers don’t keep an updated list of all parameters. That is why you need to follow these steps to fully understand the scope of your problem, learn which parameters need handling, better understand how search engines crawl and index these pages and know the value they bring to users.